Artificial Intelligence (AI), a technology prophesied to transform our lives, has finally become available to the general public and successfully empowered all sectors. Among these, the content creation field has significantly improved, with 44.4% of marketers using AI for content production in 2023. The credit for this notable change goes to AI content generators that automatically produce media per your prompts. As a result, content creation has become efficient, cost-effective, and rewarding.
Stealing attention from AI tools mainly focusing on text, Synthesia.io is one of the first to facilitate video creation at scale. It is a promising tool that converts text to engaging videos in just a few minutes. And not just regular videos, Synthesia helps you create studio-quality videos with AI avatars and voiceovers. Stay tuned if this tool has piqued your interest, as this Synthesia.io review will thoroughly assess its features, benefits, and potential drawbacks.
Most importantly, we will determine the safety of using Synthesia as, according to a post on Saasastic, AI can pose security threats and may sometimes hamper efficiency. So, is Synthesia safe? Does it favorably streamline video creation to boost productivity? Let’s find out!
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Synthesia.io Review 2024 | Best AI Video Generator?
Synthesia is an end-to-end video-making platform founded in 2017 by a team of AI researchers and entrepreneurs from top universities like UCL, Cambridge, TUM, and Stanford. Their mission is to radically change video creation and empower everyone to make professional quality videos without expensive equipment, studios, actors, and crews.
Synthesia leverages the ability of AI to generate audiovisual content. It creates talking-head videos with realistic-looking AI avatars and anthropomorphic voiceovers. This type of content, generated by computers, is called Synthetic Media. The market size of such content is projected to reach $5.15 billion by 2030. Needless to say, Synthetic Media is the future, and Synthesia aims to be at the forefront of its advancement in an impactful and ethical manner.
Let’s explore various aspects of Synthesia to determine if it will meet your requirements, helping you to take advantage of video content to achieve your goals.
How Does Synthesia AI Work?
Synthesia works on text-to-video function, meaning users have to provide the program written input, using which it creates videos with photorealistic avatars engagingly reciting the text. It allows you to choose from multiple avatars, voiceovers, templates, and languages to curate inclusive and diverse content.
This application utilizes Deep Learning and Natural Language Processing (NLP) to interpret data and understand human language. As a result, it produces true-to-input, realistic, and functional videos. Furthermore, Synthesia employs a series of neural networks to develop custom avatars and voiceovers. They typically need 15 minutes of footage (preferably before a green screen), and their AI models will create a personalized avatar for you in just about two weeks.
Synthesia Use Cases
Synthesia is best suited for creating explainer, how-to, training, and educational videos. Such videos demonstrate and explain products or services and provide instructions for their use. They are also helpful to educate the audience on a specific topic.
These videos feature a person (AI avatar in Synthesia) speaking directly to the camera. They use a combination of live action, animation, text, and music to narrate your script engagingly. You can also choose from several distinctive avatars, voiceovers, and languages to produce content, especially for your target audience, depending on geographical area, ethnic group, and cultural background.
The following are the fields in which Synthesia can help create videos at scale.
- Sales and Marketing
- Customer Service
- Information Technology
- Learning and Development
Exclusive Features of Synthesia
AI Avatars: Synthesia offers 150+ ethnically diverse stock AI avatars. These appear photorealistic and vary in color, size, age, and race. Moreover, these avatars are also categorized by attire and age to meet your needs.
AI avatars are frequently updated with new additions for improved quality. Synthesia’s latest Gestures feature helps you add micro gestures to your avatars, such as head nods and raised eyebrows.
Languages: Synthesia supports over 130 languages with varying accents, dialects, and styles. These voices sound natural, like human voices, and are adept at handling pronunciation, abbreviation, and other terminologies. Furthermore, an in-built phonetic spelling option is available to change the pronunciation of any word.
Text to Speech (TTS): Synthesia facilitates auditory representation of written content using the text-to-speech function. This technology converts written text into spoken words. This feature produces realistic speech in multiple languages, eliminates the need for complex editing tools, supports editing, and helps increase your reach to global audiences. There are over 130 different voices available in male and female categories.
Custom Avatar: With Synthesia’s custom avatar maker, you can create a realistic digital version of yourself. This allows you to create unique and consistent content for your audience without recording yourself on camera.
You can choose between a browser-based webcam AI avatar or a professional-quality studio avatar. You only have to record yourself reading a script directly to the camera and send it to the Synthesia team. Depending on your choice, the footage will be thoroughly processed for 5-10 days, and a customized AI avatar will be delivered to your Synthesia Account. Head to this page to learn more about this special feature.
Video Templates: With a collection of customizable, professionally designed, and ready-to-use templates, Synthesia assists you in making videos in minutes. It offers 60+ pre-designed video templates organized by topics for easy navigation and reduced creation time. Multiple templates exist for various objectives, such as training, sales, pitch decks, reports, etc. These templates also differ in themes, colors, and layouts.
Voice Cloning: Taking customization one step ahead, Synthesia helps you clone your voice. This is an add-on option for those wanting to create their avatar. As a result, you can combine your voice with your AI avatar to improve personalization. Alternatively, there is an option to upload voice recordings to generate videos with an avatar lip-syncing them.
Integrations: Synthesia is compatible with 35+ tools for streamlining video creation, merging workflows, and managing content. For instance, you can embed videos into WordPress, use Shutterstock to add images, and create engaging videos for PowerPoint presentations. These platforms are categorized into content management, learning, sales, marketing, etc. Some notable tools include Intercom, Notion, Shopify, HubSpot Knowledge Base, and Vimeo.
Synthesia.io Pricing
One of Synthesia’s goals is to make video creation affordable. Hence, they offer three plans, Starter, Creator, and Enterprise, catering to different budgets. These plans are further divided into monthly and yearly subscriptions with varying rates for flexibility. Synthesia assures that you can save up to 25% with their annual subscriptions. Let’s understand these plans in detail to know what they offer.
Free Trial
Synthesia offers a free trial to test the tool without a credit card or prior commitment. You simply have to select a video template, add a written script, and generate the video, which will be delivered to your email address within minutes. Visit this page to create your first video with Synthesia for free.
Starter (Monthly: $29; Yearly: $22)
The Synthesia Starter plan is ideal for beginners in content creation and startups or businesses with basic requirements. Using this plan, you can test the tool at a reasonable cost and see if it helps meet your goals. Starting at just $29 per month, it offers the following.
- 70+ AI avatars
- 120+ languages and voiceovers
- 10 minutes of video/month
- 1 editor and 3 guests
- 1 webcam avatar
Creator (Monthly: $89; Yearly: $67)
This plan is your best bet if you create videos regularly or run a business requiring content for expanded reach. It offers additional features compared to the Starter plan, giving you more options to create desired content that is diverse and also better in quality. Here’s what you will get if you pick this plan.
- 90+ AI avatars
- 120+ languages and voiceovers
- 30 minutes of video/month
- 1 editor and 5 guests
- 1 webcam avatar
- 60+ templates
- Audio downloads
Enterprise (Customized Pricing)
Enterprise is a custom plan for large-sized organizations requiring scaled video creation. This plan lets you get features and options tailored to your organization’s needs. Additionally, you can get custom avatars and voiceovers as paid-ons to create a unique brand identity. To learn more about the Enterprise plan and its pricing and book a demo session, you must contact the Synthesia team. Here’s what you can expect with this plan.
- 140+ AI avatars, including 50+ premium ones
- Unlimited video minutes
- Custom number of editors and guests
- 3 webcam avatars
- 1-Click translations
- 10M+ stock images, videos, and icons
Synthesia.io Pros and Cons
Following are the perks of Synthesia.io.
- Creates video quickly, saving time and resources required compared to manual video production.
- Significantly reduces video creation costs by up to 50-80%.
- Offers unique customization options in the form of custom avatars, voice cloning, gesture addition, and pronunciation tweaking.
- Trusted by over 50,000 teams, including Microsoft, Zoom, Accenture, Bestseller, and Xerox, to streamline workflows and boost efficiency.
- Helps create engaging videos with animated text, music, closed captions, and call-to-actions (CTA).
- Prioritizes realism with avatars and voiceovers created through extensive training on real-life samples.
- Integrated with over 35 tools to seamlessly embed your videos into your authoring tools, LMS, LXP, and more.
- Provides mindfully designed plans for producing high-quality videos on a large scale and at affordable rates.
Here are some limitations of Synthesia.
- Many users demand diverse music and the ability to adjust the volume to low or high at different places.
- While multiple voices are available in varying tones and accents, some sound robotic and struggle to pick up speech-related nuances.
- Custom avatars and voiceovers are add-on options that increase the cost.
- Synthesia is a relatively new platform, so there is room for improvement.
Is Synthesia Safe?
While Artificial Intelligence (AI) has advantages, it also has drawbacks, including major privacy, security, and ethical concerns. The Synthesia team knows these limitations and prioritizes AI’s ethical application. It heavily relies on its 3Cs framework: Consent, Control, and Collaboration.
- Consent: You have the right to your image, so Synthesia will never create an avatar without your permission.
- Control: Synthesia fosters a secure environment to safeguard and control your and your company’s data. Their handling processes adhere to SOC 2 and GDPR standards to maintain high security.
- Collaboration: Synthesia collaborates with regulatory bodies and industry-leading companies to ensure maximum safety.
You can visit their security portal for more in-depth details on how Synthesia manages and protects your data.
User Feedback
Synthesia is currently leading the AI video generator market. It is rated 4.7 stars out of 5 by over 1000 reviews on G2. Here are some authentic Synthesia.io reviews to help you understand what users think.
Matthew noted, “Synthesia has been incredibly helpful in improving presentations and pitching our products better to clients. It is simple to navigate and use with a few tries.
The sheer amount of time that Synthesia saves on video creation has been mind-blowing. Our team would spend hours setting up equipment earlier, retaking multiple shots, and whatnot. Now, it’s all breezy!”
Christopher stated, “Our company uses Synthesia to create all sorts of videos, and I must credit its versatility. It has several templates for various functions, allowing us to make videos exponentially faster. We were all especially pleasantly surprised with the human-like avatars and voices. At times, it’s tough to believe that our videos are created using AI due to the impressive precision and engaging format.”
Julian commented, “Thoroughly enjoying this tool! It is easy to use, and I could successfully make a video in just 2 hours. But, improvements are needed in music options, voice quality, and some other areas.”
Frequently Asked Questions
Is Synthesia.io worth it?
Synthesia is currently considered the best AI video generator and has successfully been proven to simplify video creation for several organizations, including some notable names. For instance, Xerox’s team reduced costs by over 50%, Zoom cut 90% of their video production time, and B/S/H noted an increase of over 30% in engagement. While Synthesia is a promising tool, it is best to try it yourself to determine its worth.
Is Synthesia AI free or paid?
Synthesia provides a free trial (no credit card required) to test its functionality. While the trial helps you see its capabilities, you must upgrade to a paid plan to access additional features. Currently, Synthesia offers three paid plans with varying prices and features to meet your requirements and budget.
Final Thoughts
Generative AI tools are expected to empower our workflow, and Synthesia truly lives up to it. It skillfully harnesses the power of artificial intelligence and substantially simplifies the video creation process. You can finally say goodbye to traditional video production processes and adopt a new way of content generation with Synthesia, saving you time, money, effort, and resources.
The text-to-video mechanism of this tool helps you create appealing videos with suitable AI avatars, voiceovers, music, and animation. If you want to upscale your business with high-quality videos created at a fraction of the cost, Synthesia deserves your attention. Go try its free trial to understand and immerse yourself in the awe-inspiring power of AI.
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